Meta Description

  • The meta description is an HTML tag that gives information about your webpage.
  • It is also an important factor for On-Page SEO key elements. When a user search query hits on the search engine, it will check the relevant webpage for user query and appropriate results displayed on the SERPs.
  • Use clear and simple words in the snippet so that users will visit your website and they will do some actions such as Engagement, Visiting profile, Registering, sales, Add to cart, etc.
  • In the search result page, the meta description tag is represented as
    • meta description image

Meta Description Code:

In your website insert meta description code, so that the user will see the snippet in the Google search result page. For example, the HTML tag for meta description as

meta description code

Why Meta Description:

  • It is one of the crucial factors in On-page Optimization. The meta description length should be 150 to 160 characters.
  • Simple words in the tag to describe your service, products in the SERPs. Use the primary keyword in the snippet to get a chance of ranking on the first search result page.
  • Avoid duplicate words in the meta description tag. It should be attractive and more informative to the users.
  • If you did not give a meta description on your site then the text will be taken from your webpage content.
  • The main aim for snippet is used to get more people to interact with your website and enhance your business.

DO'S for the meta description

  • Content should be clear and concise.
  • Use 150 to 160 characters.
  • Focus on the main keyword in the snippet.
  • Explain your product or service.

Dont's for the meta description

  • Avoid duplicate words in the meta description tag.
  • Irrelevant content should be avoided.
  • Don't use repetitive words in the snippet.