Duplicate content and Good SEO website design

duplicate content

Duplicate Content:

  • Two web pages having the same content but different URL is called Duplicate content.
  • While ranking search engines see two web pages having similar content and it cannot evaluate which webpage content is original.
  • Duplicate content is not a good SEO practice. It will affect the ranking in the Google search engine.
  • While doing SEO, avoid these types of activities on your website. Otherwise, you will get a penalty from search engines.
  • To solve this problem, there are having different ways to tell the search engine which webpage is original.
  1. Robots.txt file
  2. Canonical tag
  3. rel= no-index

Robots.txt file

  • Robots.txt file is the important one to index the website in the google search engine.
  • Excluding duplicate webpage with the help of robot.txt file. So the search engine removed that webpage from search results.
  • In that text file, you can tell which user-agent has the right to crawl the webpage.
  • If you don't want all the search engines to crawl your website, you can specify the user-agent in the robots.txt file.
  • This is the one method to avoid duplicate content on the search engine results page.

Canonical tag

  • Canonical tags tell the search engine which webpage is the original page.
  • You have to insert rel=canonical code in your website to identify a primary page.
  • When the search engine sees the code in the website, it will understand which page has to crawl and index the search results.
  • While using canonical tags will not affect the index and ranking process.

rel= no index

  • When you insert a code rel= no index, the search engine will not index that particular page.
  • This is another method to avoid duplicate content.
  • If you are using any one of these methods, you will not get the penalty, and also search engines will not remove the website from the search results page.

SEO website design:

  • Website design is a crucial part of SEO to rank the website.
  • In the domain look and feel always plays a major role for the user to visit the webpage.
  • Web design is essential for both humans as well as the search engine.
  • Some of the best practices of web design to rank the website on search engine result page are:
  1. Website Structure
  2. Website Logo and brand name
  3. Hyperlinks
  4. Content quality
  5. Page speed
  6. Multi-device friendly

Website structure - It is essential for users to navigate the webpage for what they are looking such as shoes, dresses or makeup products, etc.

Website logo and brand name - It is also an important factor for your business to reach a wider audience.

Hyperlinks - Including hyperlinks in webpage content is a good web design practice.

Content quality - Use primary keywords in SEO content and give brief information about your business. So that customers will do some action in your website such as sales, lead generation, Add to cart, etc.

Page speed - Taking too much time to open the site, it will affect your business.

Multi-device friendly - Your website design has to support all the devices such as mobile, tablets, laptops and computers, etc.