Importance of SEO

Importance of SEO
  • Organic results take time to rank the website in SERP but once results appear in the top 5 rankings, it will produce long-lasting results.
  • Local SEO targets people from the local area on the google search result page. It will show maps, opening and closing times, Name, Address, Phone number, etc.
  • In SEO, content marketing plays a vital role to attract customers to your business. While doing SEO, concentrate more on content so that users will do some actions on your website like leads, sales, Register, etc.
  • Top rankings produce more clicks to your site. The maximum percentage will be 65% to 70% visitors so that your website traffic will be more. It is a very important factor to reach your business wider.
  • You need to have some knowledge about other digital marketing channels like Pay per click, Social media marketing, Search engine marketing, Google AdWords campaign, etc.
  • Organic ranking and website popularity take time maximum of 1 to 2 years but paid results will give website popularity in a short time but once you stopped paying money for the paid site it will remove from SERP.
  • The search engine result page includes images, videos, maps, reviews, and ads. results.
  • In search engine result page has both organic and paid results. Paid results identified by "Ad" and "Sponsored".
  • Some of the factors to analyze the website in google analytics and webmaster tools are:
  1. Impression
  2. click
  3. Users
  4. Engagement
  5. Session
  6. Channel
  7. Bounce Rate
  8. Demographics
  9. Technology

Impression- It is referred to the number of times the website and Ad have appeared on the google search engine results page.

Click - If the visitor clicks on your site / Ad in the search results that can be measured through google analytics so that you can see your website performance.

Users- Users can be divided into two types in the analytics are:

  1. New Users
  2. Returning Users
  • New Users- Customer visiting a website for the first time called new user.
  • Returning Users- Visiting a website number of times called returning user.

Engagement- User interacts with your website such as clicks, profile view, download PDF, Add to cart, etc.

Session - It will count both active and new users but every 30 mins only the session count will be increased in the Analytics account.

Channel- It refers to the visitors who came from your site through Google search engine, Social media platform, Direct typing URL, Referring links from another site, Advertisement, Email, etc.

Bounce rate - Visitors engaging your web page time will be analyzed. If the user leaves the page immediately so that you can check the defects it is very useful to improve the site performance

Demographics- When the user visits the website, it will analyze visitor demographics such as Country, City, Age, Language, Gender, etc.

Technology - It will analyze the Device, Operating System, Screen Resolution, and browser. These all data will be acquired by Google Analytics Account.