Search Engine Optimisation -Introduction

Search Engine Optimisation

  • Search engine optimization is used to get a huge amount of traffic to your website from organic search results.
  • Your website has to be in the top 5 search results to get enormous traffic . Users have to trust your quality of content.
  • Gaining user credibility is most important in SEO strategy.
  • Good practices of SEO are to check the quality of content and optimize your website.
  • Paid search can also get more traffic but the best way to get traffic is Search engine Optimisation.

Search Ecosystem Components:

The three main components of search engine optimisation are

  1. User
  2. Search engine
  3. Search engine Optimisation(SEO)

User:

  • User want to search for some information in the search engine with the help of the internet.
  • They need relevant content to get a clear idea about it.

Search Engine:

  • A Search engine provides relevant information from Organic search as well as Paid search.
  • Target a huge number of users to generate revenue with the help of paid search.

Search Engine Optimisation:

  • Seo is used to optimize your website content to get ranking in search engines.
  • Use Seo techniques, to get organic traffic to your website.
  • Place your website content in the top 5 search engine result pages. It will help users to visit your website and the chance of getting user credibility.

SEO Benefits:

  • Search engine optimisation is compartively less expensive than paid channels.
  • Paid search provides the top 5 search results but once you stopped paying money your website will not be in top page in the search engine.
  • Seo is not like paid search, organic results provides a long run on the search engine result page.
    • Best seo practices are keyword planning, inbound links outbound links, seo content, on-page optimisation and off-page optimisation .
  • Avoid using outdated seo techniques, seo spam, keyword stuffing.