On-Page optimization
On-Page Optimization is a crucial part of SEO to optimize the web pages and to get enormous website traffic from search engines. Some of the important factors in On-page optimization are:
- Title Tags
- Meta Description
- Header tags (H1-H6)
- SEO friendly URL
- Keywords in SEO content
- Image optimization
- Internal links
- External links
- Sitemaps
- Canonical tag
- Google search console
Title Tags - Optimizing title tags in the webpage is used to get a chance of impression in the Search engine result page (SERP).
Meta Description - Giving a short description of the webpage. It is an essential part of On-page SEO to rank the website.
Header Tags - In webpage content must be divided into headings and subheadings. You can include a primary keyword in headings so that you are having the chance to get a rank faster.
SEO-friendly URL - URLs of the webpage must be clear and also you can include the appropriate keyword. You can give your brand name as the domain name and the top-level domain will be related to the content of your webpage (ie.) edu., com., in, etc.
Keywords in SEO content - You can include a primary keyword in SEO content but the keyword is related to the webpage content is an important factor. Stuffing keyword in a webpage leads to spam content so that it will affect your ranking in SERP.
Image optimization - Search engine can read only alt text so that alt-text must be related to that image. When a user query arises, the search engine reads the alt text and picks the image, and displayed it on the search engine result page.
Internal and External links - Internal links are linking one webpage to another webpage in your website and external links are linking your domain from another website. To generate website traffic, links are an important factor in SEO.
Sitemaps - A search engine can find the website with the help of sitemaps. It is mainly classified into two types are:
- HTML sitemap
- XML sitemap
- HTML sitemap - It is mainly created for users to see the website structure. It is designed with a navigation bar to visit all other web pages on the website.
- XML sitemap - It is created for search engine spider/ Google Bot/ Robots to find the website and is used to crawl every page on the website.
Canonical Tag - The search engine does not like duplicate content. If the website has similar web pages with different URLs, the search engine does not know the original page. So that you can mention the search engine to crawl the original page with the help of a canonical tag.
Google search console - You can analyze your website data in google search console/Webmaster tools. It provides information about website traffic, impression, crawl status, and issues.
On-page do's:
- Relevant keyword in URL.
- Optimized page title.
- Appropriate keyword in page headings.
- Snippets have to be clear on the webpage.
- Keyword related to the content is an important factor.
- Optimizing webpage content is essential to rank the website.
- Including Anchor text in content also plays a major role.
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