Google Algorithm

Panda- Hummingbird-Penguin
  • In a year search engine algorithm changes frequently. So that you have to know the up-to-date changes occurring in the Google algorithm.
  • Best SEO practice is creating high-quality content for users. It is a core factor in SEO to reach a wider audience.
  • You can measure website traffic through Google analytics report. In that, you can see the user engagement time, sessions, conversions, etc.
  • Google Analytics is very useful to analyze website performance.
  • If you are analyzing your website you can know how to improve the website traffic, sales, conversions, etc.
  • Google algorithm changes more than 500 times in a year. In that Google updates, there are having three major algorithm updates are
    1. Google Panda Update
    2. Google Penguin Update
    3. Google Hummingbird Update

Google Panda Update

Google Panda checks the quality of content and links. It will not rank the low-quality content on the Search engine result page. Google panda updates constantly change and it will focus on some of the factors that are

  • Content quality
  • Irrelevant content
  • Overloading keyword
  • Thin content
  • Duplicate content
  • Lack of authority

Content quality - It refers to the depth of the information and content should be more readable. User engagement is an important factor to rank the website in SERP. Content should be more attractive for users so that users can do some action like Register, Add to cart, Call to action, Profile clicks, etc.

Irrelevant content - If you want to rank the site in Google SERP, you have to avoid irrelevant content and links. Because the Google panda algorithm finds irrelevant content and links, it will remove the site and also give a penalty for your website.

Overloading Keywords - Stuffing keywords also affect your ranking in search engines. The keyword should be relatable to your content and the count of the keyword must have 3 to 5 times in a webpage.

Thin content - Little amount of content will not get more visitors. Length and quality of the content are two crucial parts of organic ranking.

Duplicate content- The search engine will not rank the site when the content is taken from another website. Avoiding duplicate content is a good SEO practice for your website.

Lack of authority - Low-quality content does not have authority so you will not reach your goal. Use high-quality content to get user credibility.

Google Penguin Update

Google penguin updates focus on low-quality links. When the penguin finds low-quality links, it will penalize your website. If the Domain owner buys links for their site, the search engine rejects the website on the Search engine result page. Purchasing links and mutual links will affect Organic ranking.

Google Hummingbird Update

Google Hummingbird algorithm determines the searcher's intent to display the relevant page in SERP. For instance, if you are searching "Search engine marketing course from Google Academy" it will display a Search engine marketing course page not a landing page in Google academy.